TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
Decreasing new customer acquisition costs on Facebook, and scaling on TikTok, for this subscription pet brand.
The Challenge
- Influencer Whitelisting. We sourced an army of creators, got access to their Facebook & Instagram accounts, and run ads through there. The result = instantly lower CPAs.
- UGC Creative. By sourcing user-generated content from creators and fans of the brand, we were able to bring the key benefits of Bullymake to life.
- Listicle Landing Pages. We built “5 Reasons Why” landing pages that clearly showed the box’s benefit.
- TikTok Spark Ads. By running highly native ad formats on TikTok, we were able to blend right into the feed and get very low CPCs.
- TikTok Instant Pages. Using Instant Pages - TikTok’s native landing page builder - we’re able to build pages that load 11X faster than standard pages, delivering an app-like experience. We then send traffic from there right to checkout for the ultimate in conversion boosting.
The Solution
Bullymake was already at some scale and spending significantly on Facebook.
Post iOS 14, they’d seen rising customer acquisition costs, and they were looking for a partner to help them
- Get Facebook working again and decrease CPA
- Find new strategies to scale further
- Optimize and improve the creative
Within just a few months, Structured was able to decrease the CPA by 40%, adding thousands of new subscribers, and making their advertising profitable again.
Results
Bullymake is able to scale spend on Facebook, as well as unlock an entirely new channel - TikTok.
40%
Decrease in CPA
9000+
Incremental Subscribers
$10k/day
Profitable TikTok Spend
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