This athletic socks brand was having difficulty establishing brand equity and communicating the valuable product advantages that justify the price. Feetures brought on Loop to identify their target customers’ pain points and purchase motivators with the goal of boosting revenue and decreasing CPA.
In a few short months, Loop Club increased Feeture’s revenue by 33%, boosted ROAS by 29% and decreased CPA by 18%. Feetures has now been able to scale at a low budget while maintaining a high return on ad spend.