Free Fly Apparel was seeking help scaling during its peak sales season — Spring/Summer. The brand had ambitious goals for ad spend, in-platform sales, MER, and top-line sales that required guidance in reaching.
Furthermore, at the time of partnering with us, Free Fly was lacking UGC creatives that would move the needle. Their previous agency had done little to no testing on the account with sub-par performance. We knew we needed to test new creative concepts and messaging while simultaneously scaling to meet their goal KPIs.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.