TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
Free Fly Apparel is an adventure-wear brand focused on creating performance gear catered toward outdoor enthusiasts. The South Carolina brand specializes in apparel made from Bamboo: an ultra-soft, UV protective, and highly breathable fabric.
The Challenge
Free Fly Apparel was seeking help scaling during its peak sales season — Spring/Summer. The brand had ambitious goals for ad spend, in-platform sales, MER, and top-line sales that required guidance in reaching. Furthermore, at the time of partnering with us, Free Fly was lacking UGC creatives that would move the needle. Their previous agency had done little to no testing on the account with sub-par performance. We knew we needed to test new creative concepts and messaging while simultaneously scaling to meet their goal KPIs.
The Solution
In order to successfully exceed Free Fly’s goals, we implemented the following:
- Producing & Sourcing User Generated Content: We reached out to dedicated content creators who were the best fit possible for the brand and helped them create high-performing UGC videos based on direct response elements that would accelerate Free Fly’s scaling on both Facebook and TikTok
- Influencer Whitelisting: We created brand new 3rd party whitelisting pages and obtained access to influencer pages from which we could run ads, allowing us to scale our paid media efforts and outperform our branded ads
- Custom Landing Pages: We built both general branded and product-focused landing pages based on Free Fly’s best sellers in order to drive sales. We were able to generate a nearly 3x stronger conversion rate on our custom landing pages when compared to their preexisting PDPs and website home page.
- Rapid Creative & Angle Testing: We quickly and efficiently tested a wide variety of angles and creative formats in order to find winning ads and messaging. Once identified, we utilized the highest converting formats & angles to further scale Free Fly’s top priority products and best sellers.
Results
- Through our work, we were able to consistently hit their top lines sales target whilst scaling our ad spend to over $1 Million/month and achieving their target MER and in-platform goals. We were also able to hit our top-line sales goal in one of the months of working with the client by spending 30-35% less ad spend, allowing them to be immensely profitable. We helped the client generate more than $30Million + in top-line sales by only spending $4.5Million in ad spend on Meta & TikTok, whilst achieving a blended MER of 18%
- Top line sales improved by 32% in the last 8 months of working with Free Fly. New customer revenue improved by 46%. Blended ad spend increased by 33% whilst hitting their ROAS targets and improving ROAS efficiency by 10% (considering under reporting due to ios 14 and tracking issues). And CPA dropped by 40%.
$30M+
Top line sales
33%
Increase in Facebook ROAS
40%
Decrease in CPA
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