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Aggressive Growth from Etsy Shop

+830%

Scaled Revenue

$41M

Revenue Over 3 Years

100+

Employees in Retail Channels

The Challenge

The initial challenge we faced was to transition from a small-scale Etsy store and to aggressively scale revenue for Posh Peanut, a family-focused apparel brand. The brand had humble beginnings and the task was to expand its reach, elevate its visibility, and significantly amplify its revenue while maintaining its core family-oriented appeal.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Solution

In order to address this challenge, we adopted a full-funnel, integrated multichannel approach. We leveraged various platforms, including Google search, shopping, YouTube, and paid social channels such as Facebook, TikTok, and Pinterest. We created bespoke creative content that was tailored specifically for each stage of the customer journey, ensuring that our communication was relevant, engaging, and persuasive at all times. Moreover, we nurtured customer Lifetime Value (LTV) through a regular product launch drop strategy. This approach was designed to keep the brand fresh in the customers' minds and to continually entice them with new offerings.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Results

The results of our strategic approach were remarkable. Posh Peanut expanded from a solo entrepreneurship to a thriving business employing over 100 employees. Furthermore, the brand made successful inroads into retail channels, significantly broadening its reach and accessibility. This dramatic transformation and growth were testament to the effectiveness of our integrated multichannel strategy, bespoke content, and our focus on nurturing customer LTV. Our approach successfully scaled the brand's revenue, while maintaining its family-focused identity.

+830%

Scaled Revenue

$41M

Revenue Over 3 Years

100+

Employees in Retail Channels

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The Solution

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.