TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
Road Runner Sports achieved a 5X+ in-platform ROAS while consistently reaching 6-figures in profitable monthly ad spend.
The Challenge
- Influencer Whitelisting. We recruited relevant fitness creators, got access to their Facebook & Instagram accounts, and ran ads through their profiles to best impact Road Runner Sports’ target customers. This resulted in instantly lower CPAs.
- Rapid Creative/Angle testing. We started testing different creative concepts based on different angles to understand what works and were able to quickly scale the results.
- Creative Iteration. As we had to test different concepts, we were able to apply our plug-and-play creative iteration process that allowed us to generate creative iterations for multiple SKUs on demand.Simplified Account
- Structure. We were able to apply Facebook’s power 5 best practices to improve results by adopting a simple campaign structure.
The Solution
This popular athletic gear brand was tired of bad experiences with past agencies who neglected creative testing and failed to focus on KPIs. Road Runner Sports chose to partner with Loop in order to scale their online sales, improve their social ad performance, and acquire more VIP subscribers.
Results
Within just a few months, Loop Club boosted Road Runner Sports’ ROAS to a consistent 5X+, decreased CPA by 25%, and significantly grew their VIP subscribers.
5X+
In-platform ROAS
25%
Decrease in CPA
$1M+
Profitable Ad Spend
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