Reviving the Spirit of Aloha: How We Helped Coco Moon Get 20% ROAS Increase
20% Increase in ROAS
Robust Lead Generation
Optimized Digital Marketing Channels
THE CLIENT
About Coco Moon
CocoMoon shines as a beacon of Hawaiian warmth and tradition, offering a cherished range of baby and toddler essentials. From soft swaddles to snuggly blankets and vibrant clothing, every item is infused with the spirit of the islands. In our collaboration with CocoMoon, we focused on enhancing their digital footprint and broadening market reach. Our strategy was tailored to magnify the "CocoMoon Difference," leveraging targeted advertising and maximizing user-generated content all to boost engagement and drive sustainable growth.
Expanding Reach While Ensuring Profitability
20%
INCREASE IN ROAS
Expanding Reach While Ensuring Profitability
Coco Moon approached Structured with a clear goal: to enhance their market presence without escalating their marketing expenditures. Faced with the crucial challenge of stagnant sales and rising Cost per Acquisition (CPA), they needed a robust strategy to reverse the trend and reach more potential customers through their unique Hawaiian-inspired baby products.
From the start, we identified that Coco Moon's content needed a fresh spark to reconnect with their audience. The brand's rich cultural story and beautiful products offered a strong foundation, but they were not fully leveraged in their current marketing efforts. It became clear that injecting new life into their campaigns with dynamic, engaging content was needed. By revamping their creative strategy to highlight the authenticity and quality of their offerings, we aimed to captivate a broader demographic and rekindle interest in their brand.
What were the pain points?
The Main Challenge: Boost Sales While Controlling Acquisition Costs
Coco Moon was grappling with the dual challenge that threatened their growth trajectory: a lack of consistent creative testing had led to stagnant sales and a steady increase in Cost per Acquisition (CPA). This was significantly hindering their ability to effectively engage and expand their customer base without inflating costs.The core issue Coco Moon faced was an ineffective use of their marketing budget, led on by rising costs per click across key advertising platforms like Meta, Google, and Bing. Without a dynamic creative strategy, their campaigns failed to capture the unique essence of their Hawaii-inspired baby products. This made it difficult to connect authentically with potential customers and achieve profitable growth.
So Coco Moon faced key questions:
- How to consistently attract new customers in a highly competitive market?
- How to foster customer loyalty and encourage repeat purchases amid rising acquisition costs?
- Were their current strategies sustainable and effective enough to support long-term growth?
How did we do it?
We developed a detailed creative testing roadmap aimed at diversifying and optimizing their advertising efforts across all platforms. With a structured plan in place, the path to enhanced performance became clearer and more achievable:
Our holistic approach not only addressed immediate challenges but also set the foundation for long-term success in an increasingly competitive marketplace.
Account Overview
We Inherited an Account That Had:
- Lack of Consistent Creative Testing
- Increasing Cost Per Acquisition (CPA).
- Declining Sales
- Underutilized Digital Marketing Channels:
- Minimal engagement with user-generated content (UGC).
- Sparse Lead Generation Initiatives:
The Outcome?
20% Increase in ROAS
Robust Lead Generation
Optimized Digital Marketing Channels
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If you’re looking to elevate your brand and achieve long term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!
