TikTok Case Study

Hooked On Phonics optimized its TikTok strategy, achieving a 110% increase in profitable ad spend through UGC and creative testing.

110%

Increase in
Profitable Ad Spend

40%

Decrease
In BCPA

$10K/day

Profitable
TikTok Spend

The Challenge

Hooked on Phonics aimed to enhance their TikTok marketing strategy, reduce CPA, boost creative content quality, and optimize campaign performance. They sought to transform TikTok into a significant growth platform, aligning with their mission of making reading enjoyable and accessible for children.

The Solution

• UGC Revamp: We launched a comprehensive UGC initiative, partnering with TikTok creators to generate authentic content showcasing Hooked on Phonics' unique educational offerings, enhancing campaign relatability and engagement.
• Creative Testing Expansion: Conducted extensive testing of over 15 unique creatives within a month, incorporating varied hooks, music, CTAs, and text overlays, enabling us to pinpoint and scale high-performing content, significantly lowering the blended CPA.
• Content Refinement: Iterated on successful creatives with subtle adjustments for increased appeal and conversion efficiency, thereby supporting campaign scalability and effectiveness.
• TikTok Spark Ads Integration: Used TikTok Spark Ads for a seamless content blend into the user feed, achieving a lower Cost per Click (CPC) and higher user engagement without disrupting the native user experience.

Facebook/ TikTok / Google Case Study

Decreasing new customer acquisition costs on Facebook, and scaling on TikTok, for this subscription pet brand..

40%

Decrease in CPA

500k+

Incremental Subscribers

$1m/month

Profitable TikTok Spend

The Challenge

Bullymake was already at some scale and spending significantly on Facebook. Post iOS 14, they’d seen rising customer acquisition costs, and they were looking for a partner to help them

Facebook/ TikTok Case Study

Free Fly Apparel is an adventure-wear brand focused on creating performance gear catered toward outdoor enthusiasts.

$30m+

In Top Line Sales

33%

Increase in Meta ROAS

40%

Decrease in CPA

The Challenge

Their previous agency had done little to no testing on the account with sub-par performance. We knew we needed to test new creative concepts and messaging while simultaneously scaling to meet their goal KPIs.

The Solution

• Structured enhanced Free Fly Apparel's digital footprint by blending user-centric content with strategic digital platform use, focusing on audience engagement and brand expansion.
• We leveraged User Generated Content (UGC), collaborating with content creators for engaging videos on Facebook and TikTok, authentically showcasing the brand's products.
• An innovative approach involved non-branded social media pages for influencer whitelisting, adding authenticity to ads and efficiently scaling up paid media efforts.
• Custom landing pages were developed to drive conversions, focusing on Free Fly Apparel’s best-selling items and outperforming standard product pages.
• Structured emphasized rapid testing and adaptation of creative content, quickly identifying effective ads and messages to promote top products, aligning with consumer trends.

Meta & TikTok Case Study

Fungies achieved a 120% increase in ROAS by leveraging Midjourney AI for cost-effective, high-quality creatives that revitalized their marketing strategy.

120%

Increase in ROAS

101%

Increase in CTR

65%

Decrease in CPA

The Challenge

Fungies, a wellness brand specializing in mushroom gummies, faced the challenge in standing out within a saturated market. Operating with a limited budget, they struggled with reusing existing content, leading to audience disengagement and stagnant marketing efforts. The challenge was to rejuvenate their creative strategy to captivate their audience and reduce Customer Acquisition Costs (CPA).

The Solution

• AI-Driven Imagery: We introduced Midjourney AI to produce high-quality, diverse creatives quickly and cost-effectively, refreshing Fungies' ad content without straining the budget.
• Strategic Account Overhaul: We streamlined ad structures across major platforms, optimizing for targeted reach and engagement, and laying a foundation for scalable growth.
• Innovative Engagement Strategies: Leveraging AI-driven imagery, we maintained brand consistency while elevating visual appeal, ensuring the Fungies brand resonated with its audience through fresh and engaging content.

Facebook/ TikTok Case Study

Posh Peanut transformed its marketing strategy, achieving over $41 million in revenue by leveraging multichannel approaches and regular product launches.

+830%

Scaled Revenue

$41M+

Total Revenue

The Challenge

Hooked on Phonics aimed to enhance their TikTok marketing strategy, reduce CPA, boost creative content quality, and optimize campaign performance. They sought to transform TikTok into a significant growth platform, aligning with thePosh Peanut needed to transition from a beloved Etsy store into a widely recognized family-focused apparel brand. Our challenge was to scale their operations efficiently, broadening their market reach and significantly enhancing their revenue while preserving the brand's cherished family-oriented essence.ir mission of making reading enjoyable and accessible for children.

The Solution

• Expansive Creative Strategy: We deployed a wide array of creative assets tailored to resonate with the audience, from compelling ad visuals to engaging social media content.
• Customer Journey Focus: By understanding the nuances of the customer journey, we crafted targeted messages that converted interest into loyalty.
• Regular Product Launches: Our product drop strategy kept the brand fresh and exciting, encouraging repeat visits and purchases.
• Retail Channel Expansion: We strategically introduced Posh Peanut into retail channels, significantly broadening its market reach and accessibility.

Facebook/ TikTok Case Study

Road Runner Sports achieved a 5X+ in-platform ROAS while consistently reaching 6-figures in profitable monthly ad spend.

5x

In-platform ROAS

25%

Decrease in CPA

1M+

Profitable Ad Spend

The Challenge

This popular athletic gear brand was tired of bad experiences with past agencies who neglected creative testing and failed to focus on KPIs. Road Runner Sports chose to partner with Loop in order to scale their online sales, improve their social ad performance, and acquire more VIP subscribers.

The Solution

• Influencer Whitelisting: We recruited relevant fitness creators, got access to their Facebook & Instagram accounts, and ran ads through their profiles to best impact Road Runner Sports’ target customers. This resulted in instantly lower CPAs.
• Rapid Creative/Angle testing: We started testing different creative concepts based on different angles to understand what works and were able to quickly scale the results.
• Creative Iteration: As we had to test different concepts, we were able to apply our plug-and-play creative iteration process that allowed us to generate creative iterations for multiple SKUs on demand.Simplified Account
• Structure: We were able to apply Facebook’s power 5 best practices to improve results by adopting a simple campaign structure.