Sprinting to Success: How Road Runner Sports Achieved a 5X+ ROAS Turnaround

5X+ In-platform ROAS 25%

Decrease in CPA $1M+

Profitable Ad Spend

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About Road Runner

Road Runner Sports is the world’s largest running and walking store, deeply rooted in a family-driven ethos. In our partnership, we concentrated on magnifying their online presence through targeted Paid Advertising and enhancing user engagement. 

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Enhancing Reach and Engagement



Enhancing Reach and Engagement

Road Runner Sports approached Structured with a definitive aim: to expand their market presence while enhancing profitability. Facing the challenge of stagnant online sales and an increase in Cost per Acquisition (CPA), they needed a strategy that could revitalize their digital marketing efforts without escalating costs.

From the outset, it was clear that the account required a revitalized creative approach to connect meaningfully with a broader audience. Our initial move was to overhaul the ineffective creative testing strategy left by previous agencies, aiming to produce content that not only resonated with Road Runner Sports' core audience but also attracted new customers to drive conversions and build a loyal community.

What were the pain points?

The main challenge here: Enhance Online Sales and VIP Subscriber Growth Efficiently

Road Runner Sports faced significant hurdles with their online marketing efforts. Previously managed by various agencies, their strategies lacked focused creative testing and clear performance measurements, resulting in content that did not resonate with their audience and an ineffective use of marketing budgets.

Road Runner Sports grappled with several critical questions:

  • How to effectively scale online sales while managing Cost per Acquisition (CPA)?
  • How to enhance social ad performance to boost customer engagement and conversions?
  • How to increase the number of VIP subscribers without inflating marketing costs?

Recognizing these issues, it was clear that a strategic overhaul was essential to refine their marketing approach, focusing on key performance indicators and engaging content to not only attract but also retain customers.

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How did we do it?

To reinvigorate Road Runner Sports' online presence, we implemented a focused and comprehensive marketing strategy. This involved a key shift towards leveraging influencer marketing, allowing us to significantly lower customer acquisition costs by promoting directly through influencers who resonated with our target demographic.

Building on this made the next steps easy:

Strategic Influencer Engagement:

We engaged fitness influencers who aligned with Road Runner Sports’ ethos to extend our reach and enhance credibility. This approach effectively decreased the cost per acquisition by tapping into the influencers' engaged audiences.

Creative Content Overhaul:

Recognizing the need to refresh the brand's appeal, we revamped the creative content across all platforms. By experimenting with various styles and themes, we identified what resonated best with new and existing audience segments, tailoring our messages to expand our reach and deepen customer engagement.

Continuous Creative Optimization:

Our strategy included the continuous evolution of our marketing materials to keep content fresh and engaging. This constant refinement process helped maintain interest in the brand and attract a broader audience.

Efficiency in Campaign Management:

We streamlined campaign management to improve efficiency and effectiveness. This restructuring allowed us to focus our efforts and resources more effectively, resulting in a significant increase in return on advertising spend (ROAS) and a reduction in cost per acquisition (CPA).

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Account Overview

We Inherited an Account That Had:

  • Stagnant Creative Strategy
  • Poor Campaign Structure
  • No creative strategy/testing and stagnant advertising efforts
  • Neglected Influencer Engagement
  • No whitelisting

What We Implemented for Road Runner

Revitalized Creative Approach:

We overhauled the creative process to introduce a diverse range of dynamic and engaging content tailored to resonate with both existing customers and new audience segments. This included leveraging high-impact visual storytelling and up-to-date marketing trends to refresh the brand’s appeal.

Strategic Influencer Collaborations:

Initiated a comprehensive influencer marketing strategy to connect with key demographics, utilizing well-aligned fitness influencers to extend reach and enhance the brand's authenticity and relatability.

Enhanced Data Analytics:

Implemented advanced data tracking and analytics to monitor key performance indicators and optimize marketing strategies continuously, ensuring each campaign was data-driven and results-focused.

Streamlined Campaign Management:

Simplified the campaign management process to enhance efficiency and effectiveness, enabling quicker adaptations and better allocation of marketing resources.

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Main points to note:

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The Outcome?

5X+ In-platform ROAS 25%

Decrease in CPA $1M+

Profitable Ad Spend

If you’re looking to elevate your brand and achieve long term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!