TikTok Case Study
CRO
Facebook Case Study
Google Case Study
Facebook/TikTok/Google Case Study

Legacybox achieved a 180% increase in gross sales revenue while boosting ROAS to 4X, a 70% improvement, and decreasing new customer CPA by 51%.

180% increase

in gross sales

70% increase

in ROAS

51% decrease

in new customer CPA

The Challenge

This family media digitization service sought to scale profitable ad spend by 50-60% while boosting ROAS to 3X+, a target they had historically struggled to exceed.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • adsfgadsfgadsgagds

The Solution

  • Creative Testing & Creative Iterations: We developed and tested a wide variety of creative to find winning iterations. We scaled upon this winning creative to maximize gross sales.
  • Provided UGC for TikTok: We sourced and edited high quality user generated content for Legacybox to use in TikTok ads. This UGC allowed us to run ads that felt native to TikTok’s platform, decreasing CPA and driving sales.
  • Influencer Whitelisting: Prior to BFCM, we tested ads featuring UGC from a large selection of influencers in order to narrow down best-performing creators within our target audience. In doing so, we were able to run ads via top relevant influencers who embody the brand’s values of sentimentality and family memories. This allowed us to best resonate within our intended demographic and entice high volumes of new customers. 
  • Rapid Creative/Angle Testing: We tested a wide variety of different creative concepts relevant to the holiday season to find which messaging and formats were converting best. Once we identified winners, we iterated on those creatives in order to scale most efficiently and decrease CPA.
  • Offer Testing: We split tested multiple offers such as a certain percentage discount versus deals at a set dollar amount in order to determine which special offer was driving higher conversions. We then scaled upon winning special offers in order to further reduce CPA and maximize total sales volume.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • adsfgadsfgadsgagds
  • hejsdrfhasdklfjaddgads

Results

By the end of Black Friday/Cyber Monday, Structured boosted Legacybox’s gross revenue by 180%, increased ROAS by 70%, and decreased new customer CPA by 51%.

180% increase

in gross sales

70% increase

in ROAS

51% decrease

in new customer CPA