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Stryke Club is committed to helping men feel more confident through a range of simple, effective skincare products. Unlike many skincare products that are designed for women, Stryke Club's offerings are specifically tailored to the needs of men. Their products, free from parabens, sulfates, and phthalates, are designed to combat skin issues like breakouts without causing dryness or irritation.

84%

Increase in CVR

The Challenge

Potential customers were finding it difficult to identify the products that were best suited to their skincare needs. This was a problem because it created confusion and uncertainty, potentially preventing these individuals from becoming actual customers. As a result, the company was faced with the challenge of making its product range more accessible and understandable to its target audience.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Solution

To address this challenge, we designed a product finder quiz that would guide users towards the products best suited to their individual needs. The quiz was structured to be intuitive and user-friendly, asking participants a series of questions about their skincare concerns and preferences. The responses to these questions were then used to recommend specific Stryke Club products. The quiz was not only designed to help customers find the right products but also to educate them about their skincare needs and the benefits of different ingredients and formulations.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Results

The introduction of the product finder quiz yielded impressive results. The conversion rate for users who engaged with the quiz rose by a substantial 84%. Furthermore, these users spent more than three times longer on the site and viewed more pages per session compared to those who did not take the quiz. This suggests that the quiz did not only help customers find suitable products but also increased their engagement with the brand and their interest in its broader product range.

84%

Increase in CVR