Originating from aesthetic medicine, FILORGA has established its reputation in anti-aging skincare. Initially creating injectables for global dermatologists, the brand innovatively converted these powerful formulas into topical skincare products. This move made in-office treatment effects accessible to everyone, showcasing FILORGA's commitment to innovation.
The Challenge
FILORGA sought to grow their revenue and amplify their results in order to scale their account. Prior to our engagement, their marketing strategy was primarily focused on leveraging Facebook ads during sales periods and retargeting efforts. This limited scope presented a challenge; they needed to broaden their marketing strategy to reach a larger audience and generate sustainable revenue growth outside of their sales periods.
The Solution
Structured set forth a comprehensive strategy in response to FILORGA's challenge. We implemented a "Clear Creative/Angle Testing Cadence", which involved rigorous testing of various ad creatives to identify those that resonated most with FILORGA's target market.
Over the first 90 days of our partnership, we launched evergreen and product-focused ads designed to drive continuous engagement. Moreover, we developed custom landing pages for specific products to enhance the customer journey and ultimately boost conversions. This multi-faceted approach not only diversified FILORGA's marketing efforts but also created a solid foundation for future scalability.
Results
Our concerted efforts yielded impressive results within just three months of implementation.
FILORGA experienced a significant 40% reduction in their CPA, reflecting the efficiency of our tailored marketing strategies.
Simultaneously, their Return on Ad Spend (ROAS) saw a remarkable surge of 78%, evidencing the cost-effectiveness of our approach.
The willingness to invest more in their digital marketing efforts grew, with an 81% increase in spend. Most notably, the revenue growth exceeded expectations, with a phenomenal 223% increase, highlighting the successful transformation of FILORGA's digital marketing strategy. These results showcased the potential and profitability of a diversified and data-driven approach in the evolving digital landscape.
40%
78%
223%
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