TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
The Challenge
Fungies found itself grappling with several daunting challenges as it sought to make its mark in an oversaturated market. A tight budget meant that every dollar had to deliver optimum results, further compounded by the daunting task of distinguishing itself from well-established competitors. To add to their woes, the brand's financial constraints hindered consistent investment in fresh photoshoots and video content. This scarcity of new content led to recurrent use of existing creatives, leading to noticeable creative fatigue and dwindling audience engagement.
The Solution
Structured introduced a game-changer: Midjourney AI Creatives.
- AI-Driven Imagery: The agency harnessed the potential of Midjourney AI creatives to augment Fungies' creative portfolio. These static images, usually reserved for high-budget Hollywood productions, were created in just a week.
- Cost-Effective Quality: By leveraging AI-driven creativity, Structured provided Fungies with a plethora of high-quality visuals without the usual high costs.
- Consistent Branding: Despite the use of AI, the inherent design and copy of the ads remained consistent with the brand's identity, ensuring that the target audience could still connect with the brand while enjoying a richer visual experience.
Results
Structured's AI-driven approach bore significant fruit:
- Increased Engagement & Revenue: Fungies witnessed a staggering increase of 120% in Return on Ad Spend (ROAS) and a 101% boost in Click-Through Rate (CTR).
- Cost Savings: The Cost Per Acquisition (CPA) dropped by an impressive 65% compared to their previous static ads.
- Clear Differentiation: A comparative analysis between the original ads and the AI-integrated ones showed stark differences in performance. Given that the only change was the AI-enhanced background, it was evident that this innovation was the primary driver for such improved metrics.
120%
Increase in ROAS
101%
Increase in CTR
65%
Decrease in CPA
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