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FITScrubs achieved a 37% decrease in CPA while growing new customer revenue by 24% at a 2.5X ROAS.

37%

Decrease in CPA

24%

Increase in New Customer Revenue

2.5X

ROAS

The Challenge

This athletic-design scrub brand has struggled with high CPA in the past. During BFCM, FITScrubs was looking to grow sales revenue while lowering its CPA and boosting ROAS.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • adsfgadsfgadsgagds

The Solution

  • Discounts and Special Offers: Two weeks before Black Friday & Cyber Monday, we began to promote a 20% off discount paired with BFCM related creative. In doing so, we built up hype for the deals while extending total revenue captured and increasing new customer volume.
  • Creating Urgency: We developed persuasive copy specific to Black Friday & Cyber Monday in order to create a sense of urgency. In stressing the brevity of the special deals and the unique product benefits, we enticed immediate sales and grew new customer revenue.
  • Diversified Creative: In order to lower CPA as much as possible, we knew we had to keep our creative fresh instead of relying on burnout, older creative. We developed a variety of new creative in varied formats including both video and static to make prospective customers’ ad experience exciting.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • adsfgadsfgadsgagds
  • hejsdrfhasdklfjaddgads

Results

Structured successfully decreased FitScrub’s CPA by 37% while maintaining a 2.5X ROAS and boosting new customer revenue by 24%.

37%

Decrease in CPA

24%

Increase in New Customer Revenue

2.5X

ROAS