Bolstering Evergreen Performance With Influencer Whitelisting
The Challenge
The primary challenge we faced was to establish a strong evergreen performance in a highly promotional and competitive marketplace, with an ambitious goal of achieving a Return On Ad Spend (ROAS) of 3.50. The market was saturated with promotional content, and the task of carving out a unique and sustainable space for Safe Life Defense was both daunting and crucial. The challenge was not just to survive, but to thrive and prove our resilience in this fiercely competitive environment.
The Solution
In response to this challenge, we adopted an innovative strategy. We decided to run ads from influencer pages, banking on the hypothesis that authenticity and social proof would have a significant impact on performance. We believed that the genuine endorsement from influencers, combined with the strong social proof, would resonate with potential customers and induce them to engage with our brand. Furthermore, we tailored our ad creative to match the influencer's tone of voice, reinforcing the sense of authenticity. These ads were then directed towards product pages on our site, streamlining the customer journey from engagement to purchase.
Results
The results of our strategy were impressive and exceeded our initial ROAS goal. From January 2022 to July 2022, we managed to sustain a ROAS of 4.03, which was a testament to our successful implementation and the effectiveness of our approach. The strategy of influencer whitelisting, combined with our evergreen content, distinguished us from the business-as-usual practices and helped us thrive in a promotional-heavy competitive space. This strategy proved successful in not only meeting but also surpassing our original objectives, affirming the power of authenticity and social proof in today's digital marketing landscape.
25%
68%
26%
Next Case Studies
